Actos Marketed as Safer than Avandia

Joe Saunders

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Takeda Pharmaceutical Co., maker of the diabetes drug Actos, has launched a new marketing campaign designed to take advantage of Avandia's recent woes. In the new print edition advertisements, the marketing execs state that Actos lowers blood sugar without increasing the risk of heart attack. The ad copy cites "studies" to bolster its argument. However, as is often the case, no scientific sources are cited. This raises the ethical dilemna with which the FDA has to wrestle. When do pharmaceutical companies' efforts to market their products cross the ethical line and become a threat to consumer safety? There should be a balance between good science and the company's desire to make a profit.

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